Using available media options to remain visible in a crowded marketplace
I was prompted to review the visibility of the 5M Coffee Blog in light of recent changes we have made to the site structure and it occurred to me that we had not ‘claimed’ the blog on a number of search media services such as Technorati, thus slipping under the radar of searchers who look for coffee information, training or consultancy.
Since claiming the blog (using a token, eg R4RXBXNGBWF4) we have seen an increase in targeted traffic, with lower bounce rates which leads to great conversion.
Ensure you regularly test your RSS feed is working by creating a Tumblr or Flavors.me account and ensure your content is being distributed.
We have also added more visible buttons to help you spread the word (see directly below)
We regularly click these after replying to comments on other companies’ blogs as more exposure for an author often leads to more motivation to provide content on topics we are interested in.
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