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	<title>Coffee Blog &#187; Pay attention to your keywords</title>
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		<title>Pay attention to your keywords</title>
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		<pubDate>Fri, 04 Sep 2009 20:31:10 +0000</pubDate>
		<dc:creator>5M Coffee Admin</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[broad match]]></category>
		<category><![CDATA[coffee consultancy]]></category>
		<category><![CDATA[keyword analysis]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[long tail search]]></category>
		<category><![CDATA[phrase match]]></category>
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		<description><![CDATA[Enquiries and referrals come in many different forms, and today&#8217;s phone call from a Search Engine AdWords Consultant was a complete surprise. When the consultant introduced himself I was braced for a sales pitch but instead was asked to describe my business as they had a prospective client for me. Completely caught off guard, I [...]]]></description>
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