Pay attention to your keywords

Posted by 5M Coffee Admin

September 4, 2009

Enquiries and referrals come in many different forms, and today’s phone call from a Search Engine AdWords Consultant was a complete surprise. When the consultant introduced himself I was braced for a sales pitch but instead was asked to describe my business as they had a prospective client for me.

Completely caught off guard, I happily discussed how we could work with them in providing coffee consultancy services and was able to recommend a supplier who should be able to meet their clients needs.

The reason we had been noticed is because we appeared in searches relating to the coffee market that this companies client was operating in.

Using AdWords can be one way of gaining market exposure and a future blog post will cover this in more detail.

However, pay attention to your keywords, titles of pages on your websites and all meta tags and data, which are scanned regularly by ‘spiders’, little automated web robots who go searching for content. If your page is laid out correctly and is ‘on topic’ then you are likely to achieve better search engine rankings than if you tag words or phrases that are not present in the header or body of your text.

We are often asked about the effectiveness of using AdWords, and in previous ventures they have achieved great results.

Using a number of keyword generators, and powerful analytical tools, we have been able to pinpoint which words and phrases are most commonly searched for and avoid those which are saturated with companies vying for their attention.

Many of our leads come from long tail search words (searches containing 3 or more words within a phrase) and we find we often rank higher for these than more established companies who have simply overlooked (or may not be aware of) the values of these types of searches.

Spend a little time understanding ‘how’ people use search engines (broad match vs phrase match) and you’ll soon start to achieve better rankings.

We have a very competitively priced offering to help you understand your market (aiming to get you noticed and ranked above your competition for similar words / phrases), and after providing you with an initial report, can put you in touch with a number of specialist companies that can help you to improve your search engine placement should this be deemed necessary.

Until 30 November we are offering a keyword analysis of your website for only £45.

This report will detail the current words you rank for and suggest alternatives that could be used to achieve better results.

Having your keywords analysed and recommendations of alternative words to use could increase your market exposure and conversion rate

The first 5 companies to take up this offer will receive an extra £5 discount