Getting your Coffee Blog noticed
Blogging about Coffee is a way of introducing more people to the specialty coffee industry and the taste sensations that await them.
Your blog may be for fun or as a log of your exploits to date – when you achieved the perfect grind, how you taught yourself latte art, or for commercial reasons – to launch a new product or service, a new company or even to highlight a new Barista or Trainer who may have joined your company.
The ultimate goal is to rank well on Google Blog Search and in Blog directories, so that other coffee lovers and prospective clients can read about your company.
The media often use quotes from blogs, quoting the source as your blog and a link which can bring hundreds of readers in during a short period of time.
Content is important and your blog must be factual and referenced where possible. New laws in the UK make it illegal to ‘make your company appear popular than it really is’ by posting fake blogs to support or promote your company. We welcome these new laws as it invites companies to operate on a level playing field.
Top 7 tips to start blogging and get your site noticed;
1. Host your blog on your own domain – you want to be the beneficiary of the exposure, not a large faceless organisation
2. Customise your blog look and feel – make the design stand out from the rest
3. Post regularly – content that changes is key here and keeps people coming back for more
4. Enable the RSS or Atom feeds to automatically push content onto other sites every time you post
5. Encourage interaction – invite comments but monitor for spam
6. Link to other websites and invite relevant parties to link to you
7. Quote your blog link in PR or marketing literature
Do you have a blog that has been started off the back of reading this? If so then contact us to arrange extra exposure for your site.
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