A fresh new look for 5M Coffee Company

Posted by 5M Coffee Admin

May 15, 2009

We’re extremely grateful that an eagle eyed coffee-commentator, and twitter follower, alerted us to the fact that our logo bore a striking resemblance to a well established and respected coffee forum’s logo.

The decision was made pretty swiftly to refresh our image. We have engaged a new designer and our new logo is in the final stages of design. The proofs have been well received by our focus group and we are looking forward to unveiling our new look to the world early next week.

Choosing an identity is a key aspect of starting up a company and clean ‘easy on the eye’ logos that a client can identify with are widely regarded as being important.

However, this concept can be challenged as actions speak louder than pictures. You don’t need a logo to be able to make a good coffee, or indeed even have a name for your business, but these form part of the overall package.

Clean (and often quirky) logos keep you in your clients mind long after they have experienced your service.

If you use elements/iconic symbols from within your industry then you are likely to be remembered when your intended audience is performing a task or looking for a service when they see the object that you have featured in your design.

Refreshing your logo periodically does no harm. Some companies have a constantly evolving logo concept, keeping their packaging refreshed and using variations on a theme.

Check back early next week to see our new logo and our fresh new look.